PDO - (Protected Designation of origin)
Locally produced food and drink products have their unique heritage, character and reputation protected through the EU Protected Food Name Scheme.
The EU Protected Food Name Scheme identifies regional and traditional foods whose authenticity and origin can be guaranteed. Under this system a named food or drink registered at a european level will be given legal protection against imitation throughout the EU.
The Jersey Royal is a premium, branded potato and the only potato in the United Kingdom to boast an EU Protected Designation of Origin (PDO) status, similar to that enjoyed by other products such as Champagne, Camembert cheese and Parma ham.
The Jersey Royal brand attracts this level of protection because of the unique way in which it is grown, cultivated and harvested and the PDO ensures that only Royals grown in Jersey can be called “Jersey Royals”.